This is a promo I directed a few years back to introduce the new host of a Dutch cooking show. The first, creepy part was improvised in little over an hour’s time, in the vault cellar of what used to be an old bank, right in the centre of Amsterdam. It was just one of those locations that triggered one idea after the other.

And yes: that jerky head-movement was inspired by Jacob’s Ladder. Editing this was a lot of fun.