Screening Room: Rating System Lab

The last few weeks I’ve had the pleasure to direct a new commercial for the Dutch rating system for movies, television and games, called Kijkwijzer. It’s basically a system that gives parents the usual age recommendation (AL for all ages, 6, 12 and 16), accompanied with a selection of nifty pictograms for Violence, Fear, Sex, Discrimination, Drugs Abuse and Strong Language. In the past, our production company has made four other commercials... Read More