Peet Gelderblom

[email protected]
+31 (6) 50 52 43 82



  • Commercials for:
    KPN, TomTom, Kijkwijzer, Autodrop, Old Amsterdam, (shortlists ADCN + Young Directors Award), Samsung, Spotify, Nederlandse Hersenstichting (Socutera Award), Buienradar, T-Mobile, Philips, Mora, Viacom (2nd Prize Adweek), Bosch, Canon, Crystal Clear, Rexona, Maaslander, Sportlife, Universal Pictures, Bang & Olufsen, Rabobank, Hunkemöller and many others

Peet Gelderblom is a freelance director with over 20 years of experience in commercialsdocumentariesdrama,  televisionpromo’s and broadcast design. He’s a sharp visual storyteller and conceptual thinker, a good listener and a reliable force on any set. With his keen sense of style, mood, drama, timing and graphic eye for composition, Peet is an expert at giving audiovisual content the exact look and feel it needs.

His commercial portfolio includes work for clients like KPN, TomTom, Kijkwijzer, Autodrop, Samsung, Spotify, Buienradar, Mora, Old Amsterdam, Philips, Bosch, Canon, Crystal Clear, Rexona, Maaslander, Sportlife, Universal Pictures, Bang & Olufsen, Rabobank and Hunkemöller. “Screwed” for, produced by In Case of Fire, made it onto the shortlists of the ADCN and the Young Directors Award in Cannes. Peet won the Socutera Award for a public announcement for the Dutch Brain Disease Foundation in 2007.

Peet’s TV-work includes documentaries, drama, programs, leaders, promos and press presentations for nearly every Dutch public and commercial tv-channel. He worked with talent as diverse as Ruby Wax, Art Rooijakkers, Johnny de Mol, Sophie Hilbrand, Lauren Verster, Katja Schuurman, Cornald Maas, Bridget Maasland, Erik van der Hoff, Patrick Lodiers, Renate Verbaan, Sebastiaan Labrie and many others. His famous travel show Waar is De Mol? was nominated for the Beeld & Geluid Awards and his live action station ID’s for Talpa received a Bronze Button in 2006.

In 2016, Peet’s re-cut of Brian De Palma’s Raising Cain was elevated to Director’s Cut, after which he supervised its restoration for Blu-ray release. Out of Sync, his short fiction film starring Romijn Conen, Marieke de Kruijf and Beau van Erven Dorens, screened at numerous festivals worldwide, received an award in Milan and was elected Vimeo Staff Pick.

Peet has been obsessively creative since a teenager; always drawing, writing, performing, composing songs or shooting shorts with his Dad’s Super-8 camera. In his twenties he was the singer in a funk band called Dirty Laundry and as Man After Midnight he continues to make music today. He studied Graphic Arts in Rotterdam and briefly worked as a copywriter and desktop publisher, before making the audiovisual switch to motion graphics and digital video editing.

In his spare time, he’s written numerous essays for websites such as Slant/The House Next Door and Indiewire. Between 2004 and 2008, he was the founding editor of 24LiesASecond, a now-defunct platform for provocative film criticism with an underdog bite. Peet’s movie-crazed comic strip Directorama, which Hollywood filmmaker Don Mancini called “Doonesbury for cineastes,” was serialized in Smallformat magazine.

Peet lives right in the heart of Holland with his wife, two sons, dog and cat.